Trusted by thousands of customers in 100+ countries
Segment your audience to activate individual marketing campaigns
Find out who your potential customers are, how they behave, when they are ready to buy, and why.
Activation
Connect with hundreds of platforms for marketing activation and user conversion.
Centralized Data
Easily access your dashboard to understand your customer's journey and behavior.
Personas
With Arena Personas we bring data enrichment to your user profiles.
Everything begins with the right data.
Identity resolution
Data Enrichment
Natural Language Processing
A Complete Customer Analysis
Brand Perception
Go even further and measure the user affinity with certain brands for selected customers. Get even more insights about your audience.
User Interests Profile
Run complex algorithms on top of the raw tracking events data and the content of the pages visited to determine the interest profile for each user.
Unified Profile
Combine each client's complete history in a unique profile, regardless of where they interacted with your company.
Product Perception
Track product-related keywords to make the user's profile even more detailed.
Language Analysis
User behavior is analyzed and then matched against a taxonomy with more than 840 categories based on IAB's Content Taxonomy V2.
Additional Layer of Integration
Connect to other tools used by your company and extract more comprehensive data to refine your customer profile.
Numbers we brought to customers
0%
Lift in subscription conversion
0%
Optimization in marketing spend
0%
Rise in user engagement
User Engagement
Audiences
Arena Pixel
User Score
Compliant Customer Data